For today’s Mix It Or Nix It, Jon and Maria have Avalanche City with “Love Love Love”.
Avalanche City is a folk music band from Auckland, New Zealand. The group was originally a solo project of Dave Baxter however, after he released his first album Our New Life Above The Ground he assembled a group of musicians, namely Ben Duncan on drums; Johnny Brock on bass; Ben Tolich on keyboards and banjo; Strahan Cole on electric guitar, banjo, ukulele and backing vocals and Romelli Rodriguez on violin, glockenspiel, piano accordion and percussion. Baxter completed his album, and then made it available for free download on the internet. He was expecting only a few hundred copies to be downloaded, but after more than 10,000 downloads he took it offline, and began to market it.
Baxter’s first single Love Love Love debuted at number one on the New Zealand charts, despite little radio play. The next week it topped both the sales charts and the airtime charts. It was also used as a theme song for TV2. The song achieved Gold recognition within the first 4 weeks on the charts, despite being available for free download earlier.
The group have signed a distribution deal with Warner music.
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