By Amanda Wicks
Fitz and the Tantrums take an animated turn in their new video for “Roll Up.”
Dressed like a modern-day Cupid, Michael Fitzpatrick flies around a club where everybody should be having fun. He finds instead, though, that everyone is too engrossed with their smartphones to notice one another, let alone lead any kind of real life beyond their digital existence. As a result, his arrows don’t have the same effect they normally would because everyone is too distracted by their screens.
Fitzpatrick gets the idea to start taking people’s phones away from them, which results in a frenzied chase. He first attempts his plan with a wolfman and later with a Viking woman, each one growing angry that he’s interfered with their form of pleasure. With each new scene, the animated characters find that if they put down their phones and pay attention to the world around them they have a better shot at finding love than they would on a Tinder-like app.
The colorful characters and the sweetly spooky video comes just in time for Halloween.