Google did a big study of what members of Generation Z — aka those born from the mid-‘90s to the early aughts — are into.
The top five coolest brands are…
Teens also like Playstation, Doritos, GoPro, Nike and Chrome enough for those brands to round out the top 10.
Things teens don’t think are cool include The Wall Street Journal — shocker — TMZ, Facebook Messenger and Red Bull.
When it came to fast food, In-n-Out and Chik-fil-A are seen as very cool to Gen Z-ers, while McDonald’s is very uncool. Beverage-wise, Gatorade is using those electrolytes to pull ahead of the pack, topping Coca-Cola, Pepsi and Starbucks.