Dunkin’ Donuts Is Ditching The ‘Donuts’

Coffee and donuts go together no matter how fancy the donuts get or expensive the latte is. You dunk the sweet stuff into the coffee and take a bite. But without the donut how do customers know what they’re dunking. Turns out Pasadena residents will soon figure out that America really does run on Dunkin’ – and there’s no donut necessary.

That’s right – Nation’s Restaurant News reports this soon to be open location will go simply by Dunkin. The move is to get customers thinking of Dunkin’ as more than just a place to get donuts.

The Pasadena test will roll out to California locations this summer and fall, but this isn’t the last of the changes. The Massachusetts based donut empire has plans to streamline menus and redesign the store layout to make it more on the go friendly.

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